Keyword
Keywords are great. When listeners use them it provides them with simple access to your Microsite, or if you prefer, it can send consumers directly to your web site. To make it even better, this month you can get one for $100.  For an example, go to the stations web site and type in keyword "Owls" and see the results.

101.1 KUFO-FM. Rock 101 KUFO. Portland's Rock. Since launching on January 2, 1990, 101 KUFO is the dominant rock leader in Portland. KUFO has evolved into the place where the world’s greatest rock music meets the world’s greatest on-air personalities. Current premiere rock artists like Foo Fighters, Linkin Park, Pearl Jam, Red Hot Chili Peppers, and Guns 'n Roses meet rock legends like Metallica, Ozzy, AC/DC, and Nirvana. For two decades, 101 KUFO is Portland's Rock.
www.KUFO.com